Fysica: A Brand Rejuvenated

Fysica, a naprapathy, health, and wellness center in Fredrikstad, sought a brand identity that was clean, calm, and vibrant. My goal was to create a logo that not only stood out but also resonated with their athletic and elegant approach to wellness. I designed the logo using the letter “F” as the central icon, transforming it into a dynamic and sophisticated symbol.

Overcoming Design Hurdles

The project presented two key challenges. First, we needed to agree on a color palette that perfectly captured the desired brand essence while ensuring the “F” icon remained prominent and versatile enough for use across various branding materials, including apparel, signage, and brochures. Second, integrating their existing session booking system with the new website proved complex. Despite the technical hurdles, I successfully integrated the system within Webflow, ensuring a seamless user experience.

A Satisfied Client and Tangible Results

The results were truly fantastic, and the client was exceptionally satisfied. They were so pleased with the chosen color scheme that they even repainted their office to match the new brand identity. The website now offers an intuitive and user-friendly booking experience, making it easy for clients to schedule their sessions at the center.